The story of how Roanna Medina became a health coach and, eventually, the founder of a sustainable enterprise is a story about health—a reexamination of the beliefs people have about it, its deterioration and restoration, and the subsequent pursuit thereof.

Roanna Medina is wide-eyed and soft spoken. She pauses before she speaks, as if measuring the weight of each word in her head. And though each word comes out in almost a whisper, they fill the air that rests between us with the composure of a woman of conviction.